Fast branding for imaginative brands & startups

Fast branding for imaginative brands & startups

Logos

Logos

Move without the ball. Dump out the box.

Move without the ball. Dump out the box.

Move without the ball. Dump out the box.

In basketball, your team doesn't win if you sit and stare at the ball. You need brand moves beyond a logo for your brand to come alive.

How do you build brand moves? You dump out the box. Legos aren't going to build themselves. Don't worry about directions. Lay it all on the ground and see which pieces you like. Build what you imagine and what people need. Let design orchestrate your story.

I'm a brand designer who loves imaginative storytelling and creativity. My heroes are Kyrie Irving and whoever designed the giant Lego millennium falcon. That thing is awesome.

In basketball, your team doesn't win if you sit and stare at the ball. You need brand moves beyond a logo for your brand to come alive.

How do you build brand moves? You dump out the box. Legos aren't going to build themselves. Don't worry about directions. Lay it all on the ground and see which pieces you like. Build what you imagine and what people need.
Let design orchestrate your story.

I'm a brand designer that loves imaginative storytelling and creativity. My heroes are Kyrie Irving and whoever designed the giant Lego millenium falcon. That thing is awesome.

Process

Process

Discover

When we start, I want to learn everything about your company. How and when you started, why you're doing it, and what your dreams are. This is a great time for us to align on the spirit of what we're doing as we prepare to find inspiration!

Research

Now that I understand the spirit of what you need and have built a few brand nouns around it, it's time to create some comps. Here, I combine market research and competitive analysis to see how you can really be distinct. Mood boards!

Design

Once we find a direction we like, it's time to create some broad strokes. The goal of the first design phase is to find core elements that we like and see what sticks. Maybe it's the style of logo, colors, or typography.

Review

Now, let's narrow down everything we've learned and gathered to create something that we feel is completely ownable and distinct.

Delivery

Once all assets are finalized, it's time to deliver! You receive production ready assets and files, including my original designer files.

Discover

When we start, I want to learn everything about your company. How and when you started, why you're doing it, and what your dreams are. This is a great time for us to align on the spirit of what we're doing as we prepare to find inspiration!

Research

Now that I understand the spirit of what you need and have built a few brand nouns around it, it's time to create some comps. Here, I combine market research and competitive analysis to see how you can really be distinct. Mood boards!

Design

Once we find a direction we like, it's time to create some broad strokes. The goal of the first design phase is to find core elements that we like and see what sticks. Maybe it's the style of logo, colors, or typography.

Review

Now, let's narrow down everything we've learned and gathered to create something that we feel is completely ownable and distinct.

Delivery

Once all assets are finalized, it's time to deliver! You receive production ready assets and files, including my original designer files.

Discover

When we start, I want to learn everything about your company. How and when you started, why you're doing it, and what your dreams are. This is a great time for us to align on the spirit of what we're doing as we prepare to find inspiration!

Research

Now that I understand the spirit of what you need and have built a few brand nouns around it, it's time to create some comps. Here, I combine market research and competitive analysis to see how you can really be distinct. Mood boards!

Design

Once we find a direction we like, it's time to create some broad strokes. The goal of the first design phase is to find core elements that we like and see what sticks. Maybe it's the style of logo, colors, or typography.

Review

Now, let's narrow down everything we've learned and gathered to create something that we feel is completely ownable and distinct.

Delivery

Once all assets are finalized, it's time to deliver! You receive production ready assets and files, including my original designer files.

Jog

Jog

Jog

4-8 weeks

Light pace, but moving quickly. For founders who are flexible. You want to discover the brand and understand the big picture. You ask questions and we explore different ideas before landing on the solution that makes your product sing.

Sprint

Sprint

Sprint

2-4 weeks

Move fast, build things. For founders who are dialed in on what your brand needs. You want to become distinct in the market. Top-quality design — fast enough for your next board meeting, product announcement, or funding round.

2-8 week design sprints, under $15k

2-8 week design sprints, under $15k

2-8 week design sprints, under $15k

Testimonials

Testimonials

"Chuck is an excellent designer and I cannot recommend him enough! He created a logo and a brand guide for our startup. He somehow took a few words and turned them into magic."

Marc LaManque

Marc LaManque

Co-Founder & CEO — Cadenzo

"Chuck has done outstanding work on many print and digital projects for us, including our Annual Impact Reports. Chuck knows our brand well and has a unique ability to produce brand-aligned work that is consistent and innovative. His industry knowledge and charisma make him an ideal collaboration partner."

Devon Laney

Devon Laney

President & CEO — Gradient

"Chuck is one of the most skilled, passionate, and solution-focused creatives that I’ve had the pleasure of working with. He helped me build a visual arts department at a non-profit—establishing structure and training newer designers."

Chris Harvey

Chris Harvey

Founder & CEO — Harvey Studios

Highlights

Highlights

7+

7+

7+

years of design

40+

40+

40+

brands designed

14+

14+

14+

web projects launched

4x

4x

4x

increase in ads CTR% in 3 months at Firstbase

2%

2%

2%

avg increase in content ER% in 3 months at Firstbase

400k

400k

400k

founders received Firstbase Data Report when I lead design

8+

8+

8+

industries served across tech, non-profit, and consumer goods

1M+

1M+

1M+

smoothies consumed
(probably)

IMAGINATION IS YOUR LIMITATION

IMAGINATION IS YOUR LIMITATION

IMAGINATION IS YOUR LIMITATION

Chuck Leupen © 2025